Revolutionizing NFT Media Player Experience | Company: GeroWallet | Year: 2023

How I Increased NFT Transactions by 15% and Drove Premium Feature Adoption with an Industry-First Crypto Wallet Media Player

Audience

Crypto Investors

NFT Creators/Investors

Team

Product Manager

1 Engineer

My Role

Lead UX Designer

Impact at a Glance

Business Results:

Increased NFT transactions by 15% within 3 months of launch.
Achieved significant premium feature adoption through tiered paywall model.
Enhanced token utility and ecosystem engagement.

User Results:

Created seamless access to audio/video NFTs for thousands of users.
Eliminated fragmented NFT media experiences.
Achieved high engagement rates with users actively sharing experiences on social media.

The Challenge

The crypto wallet market was missing a crucial piece: intuitive NFT media consumption. While users were purchasing music and video NFTs, they had no elegant way to actually enjoy them within their wallets.

Key Problems:

Fragmented Experience: Users struggled to access and play their audio/video NFTs
Missed Revenue Opportunity: Growing NFT market demand wasn't being captured
Complex Navigation: Existing platforms had clunky interfaces and poor aesthetics

User discovers NFT on marketplace.
Limited preview capabilities.

Attempts to access full content.
Multiple platform switches required.

Navigates confusing interface.
Poor UI/UX design.

Struggles with media playback.
Inconsistent streaming quality.

My Role & Approach

Lead Product Designer | 3-month initiative | Cross-functional team of 3

Lead Product Designer collaborating cross-functionally over 3 months.

I owned the complete design process from research through launch, working closely with product managers, engineers, and marketing to align business objectives with user needs.

My Process

Business Alignment

User Research

Competitive Analysis

Design & Testing

Defined revenue goals and token utility strategy

Interviewed 50 users from casual buyers to serious collectors

Identified gaps in existing NFT platforms

Created and validated solutions through prototyping

3 - Months Process | Cross-Functional Collaboration | Iterative Approach

User Engagement

Increase time spent with NFT collections and platform stickiness

Token Utility

Strengthen the connection between wallet functionality and user value

User Acquisition

Targeted the underserved music/video NFT community

Market Position

Establish GeroWallet as the innovation leader for multimedia NFTs

The Solution Strategy

How I approached the core challenge:

Instead of building a separate app, I strategically integrated the media player directly into the existing wallet infrastructure. This decision was crucial because:

Users already trusted the wallet with their valuable NFTs
Integration felt natural rather than forced
Leveraged existing user base and behavior patterns

Research Insights That Shaped Design

Key Findings:

Users wanted seamless integration within their existing wallet workflow
Visual aesthetics were as important as functionality for NFT collectors
Users needed easy discovery of related content from same creators
Trust and security were non-negotiable for valuable NFT assets

"Other platforms have clunky navigation and poor aesthetics"

" The metadata page should be straightforward and easy to understand"

Fig1: User Flow for Easy Access to NFT Player from the Dashboard

Design Execution

Dashboard Integration was designed for minimal visual impact, using familiar media icons for instant recognition and providing quick access without disrupting existing wallet workflows.

Problem

Dashboard already crowded with complex features

Solution

Placed multimedia icon in top-right corner using universally recognized iconography

Fig2: Dashboard Screen

Media Player Features include an adaptive interface that adjusts for audio and video content, intuitive controls aligned with the platform’s design language, and secure playback that verifies NFT ownership. It also supports creator discovery by showcasing related NFTs from the same artist.

Problem

Users needed separate interfaces for audio vs video NFTs

Solution

Created adaptive player that seamlessly handles both media types with contextual controls

Fig 3: Audio and Video Media Player Screens

Revenue Model features a free tier for basic media playback, while premium features - like advanced customization and exclusive content is unlocked through token-gated access, encouraging deeper ecosystem participation.

Problem

Generate revenue without alienating users

Solution

Tiered paywall with free trial + premium features tied to token ownership

Fig 4: Paywall Screen

Impact

31% → 73%

30 Day User Retention Rate

$3.20 → $12.80

Average revenue per user session

$47 → $28

Cost to Acquire New Customers

Why These Metrics Mattered

Premium Feature Adoption: Proved business viability of NFT integration and paywall model
Transaction Increase: Showed users were more engaged with their NFTs
User Engagement: Validated that the experience met real user needs
Social Sharing: Indicated users found value worth recommending

Post-Launch Validation

Users praised the intuitive design in prototype testing
High engagement rates sustained beyond initial launch period
Positive social media mentions and organic user-generated content

Key Learnings & Next Steps

What I Learned

Users favored enhancing existing tools over introducing standalone apps, reinforcing that integration beats isolation. Premium features tied to token ownership enabled natural monetization without feeling forced. Additionally, audio and video NFTs revealed distinct interaction patterns, requiring tailored design approaches.

Planned Improvements

Dedicated sections for audio vs video NFTs based on usage patterns
Advanced customization including sound modulation and video playback options
Enhanced discovery features for finding new creators and collections

Why This Project Matters

This wasn't just about adding a feature - it was about positioning GeroWallet as the industry leader in NFT utility. By solving a real user problem while driving significant business results, I demonstrated how thoughtful design can create win-win outcomes.

The success of this project showed that users don't just want to own NFTs, they want to experience them. And when you make that experience seamless and valuable, users will pay for premium access.